All research notes
Notes on what I'm building, where I think brand design is going, research papers I've broken down, and articles worth reading.
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The Mathematics of Expertise in the Age of AI Featured If AI is replacing expertise, why does expertise still matter so much? AI expands what people can generate. Expertise can help determine what is worth shipping. Systems decide whether that standard holds at scale. -
Gallery · Nsibidi visual references The images behind my Nsibidi research: early journal records of the signs, my own references, and what I collected along the way. -
Give Your Design Harness a Door. A design harness should enforce a brand system and record when a designer breaks its rules on purpose. A harness that only enforces makes work that is correct but dead. The teams that win the next era of creative operations will have the most disciplined design harnesses—and the clearest way to step outside them. -
Kitana is now in your AI agent: review, fix, check again Connect Kitana to Claude, ChatGPT, Cursor or your terminal, then review, fix and check brand assets again. -
Design Needs a New Philosophy. We're Building It. What the Bauhaus got right about industrialization, and what AI needs us to figure out now. The production capacity of AI has outpaced design thinking, and the industry needs a framework that treats AI as a new material designers can shape, rather than a replacement for design thinking. -
The Designer-Builder: Forcing Determinism in Generative Brand Design Non-determinism is a bug, not a feature, in brand design.